To promote cycling in the British Capital, Transport For London released a series of creative ads that melds bicycles with inspiring typography to bring their messages across.
Featuring the lovely lettering designs of Spanish designer Alex Trochut, the ads depict eye-catching bicycles with colorful frames that spell out words such as “Easy”, “Safer” and “Ride”.
Although these awesome typographic bicycles do not really exist and are the products of CGI, we cannot help but wish that someone would turn them into reality.
The agency Jung von Matt/Elbe came up with a creative way to advertise for the German DIY company OBI.
Instead of distributing ugly flyers that detailed their promotions, the creative team used the company’s DIY products to give a section of some ruined and rundown buildings a makeover.
These renovated buildings stood out from the drab streets, showing people how these products can be used in a fun and creative way.
German ad agency Thjnk and production studio I Made This have designed an ingenious ‘RGB billboard’ for IKEA that reveals different messages depending on the colored lights.
The ‘RGB billboard’ features three messages in three different colors—cyan, magenta and yellow. At night, the billboard lights up by shining red, green and blue (RGB) light bulbs, which make the messages visible depending on the lit bulb.
The red blub shows the cyan text; the green makes the magenta text visible; and the blue light reveals the yellow.
With this simple visual trick, the billboard cleverly makes the most of its limited space and embodies IKEA’s space-saving message.
To promote a new line of hair products, Swedish pharmacy chain Apotek installed an interactive subway ad in Stockholm that responds to arriving trains.
The ad was equipped with ultrasonic sensors that were able to monitor a train’s arrival.
As a train pulled up to the station, the model on the screen had her long, lush hair tousled by the ‘wind’ of the moving train.
We have previously featured the work of Eiko Ojala. The Estonian artist has created a series of minimalistic posters for Intel’s #lookinside campaign.
Cleverly using the brand’s colors, the artist reveals the “digital interiors” within the everyday objects he has chosen to illustrate, perfectly encapsulating the brand’s slogan. He also uses light and shadow to give these illustrations an added dimension.
A collaboration between the Miami Ad School and the San Francisco Collaborative Against Human Trafficking (SFCAHT), this modified parking meter highlights the plight of human trafficking victims.
Each parking meter had a pair of doll legs sticking out, and displayed the statistic for the number of people who suffered this form of human rights violation.
This urban intervention certainly got a lot of attention—do you think it was effective?
Illustrator Andrew Heath has turned pop culture characters from movies, television shows and video games into fun popsicles for his new ‘Pop Culture Popsicles’ series.
His designs include Walter White from Breaking Bad, Mario from Super Mario, Spock from Star Trek, RoboCop and even the TARDIS time travel machine from Doctor Who.
Heath will be producing 50 prints in total, which will be sold at the 2014 Lexington Comic & Toy Con.