Headline: Take the game to the next level. Just do it.
TV, print and poster campaign for the Nike Spanish National team, Euro 2008.
Building on the already existing international headline “take the game to the next level” the campaign was developed on fact that the Spanish team had been having a difficult few years, and needed to overcome a cloud of criticism coming from fans and the press. The concept in turn portrays each football player personally vowing to take on one specific criticism or expectation.
Sweet Lolli POP logos by Massimo Gammacurta
Lolli-pop is the latest conceptual still life project by Italian born photographer Massimo Gammacurta. His lollies are edible icons of Apple, Coco Chanel, Nike, Disney, Air Jordan and others. He handcrafted each one with real hard ball candy. The brands are as sweet as candy for the palate and the eye. The brand association has in fact been replaced by a new meaning through the materiality and the abstract action painting dynamic gestures. When Massimo first distributed his lolli-pops on the Internet as an art experiment, interest amongst bloggers and fashionistas exploded. With this book, his lolli-pops of world renowned brands are released into the world once again for consumption, but now in print.
